These aren’t your grandmother’s
flower arrangements.

Our story

Mother-daughter duo Asia & Olivia White began their floral business, Urban Contessa Florals in 2017. Together they have built an illustrious career combining their organic, garden-style florals with superb customer service. They are fortunate to create stunning florals for the most memorable weddings and events.

Asia and Olivia have cultivated relationships with many of the industry's leading professionals. They have visited many of the most notable event venues in Indiana. The Urban Contessa brand pairs design ingenuity with a refined, no fuss style. 

Picked with care

We source the highest quality blooms to create elegant floral pieces. Urban Contessa Florals support several local women owned growers when in season.

  • “I was researching florists online and saw Urban Contessa on Wedding Wire. I went to their Instagram page and was super impressed with all of their work. When I found out it was a mom and daughter duo, that really made me want to reach out even more! Olivia was very quick to respond and super sweet. Not to mention her floral proposal in itself was incredibly professional. I made the decision to book with them and could not have been happier! They arrived right on time and all of the flowers were beautiful. She also set up some florals for the ceremony, which was wonderful. I can’t wait to get my pictures back so I can share with them! Thanks, guys!”

    Emily M

  • "Incredible Wedding Florals! Olivia and the Urban Contessa team were an absolute dream to work with. I went into wedding planning without a clear vision of what I wanted or even needed, but Olivia was so great at asking me about all the little details and helping me find my floral dream. Even when my colors and ideas changed, she was so great at switching gears and coming up with something absolutely amazing. She and the team made the process so simple and delivered/set up all the florals seamlessly on our wedding day. Our florals were stunning - truly better than anything I could have imagined. I highly recommend Urban Contessa to anyone looking for florals for their event."

    Lynzi

  • "10/10 BEST florist in Indy -- Friendly, Budget-Conscious, and Go Above and Beyond! I would DEFINITELY recommend Urban Contessa. Out of every decision involved in wedding planning, choosing Urban Contessa was the best one I made. They are so talented, budget-conscious, professional, and easy to work with. They went above and beyond for our wedding in so many ways!! They stayed through the ceremony (after literally building the arch and putting the flowers on it in person) and set up the table decorations after the room was flipped for the reception. The room looked absolutely stunning. Please do yourself a favor and choose Urban Contessa, they are seriously THE best florist and so amazing to work with!!"

    Jenn